1924
The name ACE was born and the spade trademark becomes synonymous with the back pocket comb
1925
ACE launches its first advertising campaign
1939
Outbreak of WWII forces American Hard Rubber Company to close its doors
1955
ACE comb company moves operations to Booneville, Arkansas where it plays an important role in boosting the starving economy.
1955
James Dean becomes an American icon, sweeping his hair with an ACE comb in "Rebel without a Cause"