The name ACE was born and the spade trademark becomes synonymous with the back pocket comb
ACE launches its first advertising campaign
Outbreak of WWII forces American Hard Rubber Company to close its doors
ACE comb company moves operations to Booneville, Arkansas where it plays an important role in boosting the starving economy.
James Dean becomes an American icon, sweeping his hair with an ACE comb in "Rebel without a Cause"