New York, NY — 89% of all men surveyed said good grooming was essential
to success in the business world but they are frustrated because the
current offerings of men’s grooming tools in the marketplace are wimpy,
feminine and too small. Clearly, size matters.
Enter ACE® – a new line of performance grooming tools for men. Once and
for all, nose hair and unibrows don’t stand a plucking chance.
150 years after its first breakthrough with the classic black comb, ACE
revolutionizes body care all over again with ACE precision grooming
tools for men. Designed for the 21st century guy-on-the-go, this
complete line of modern implements is precision engineered for quality,
durability, simplicity, versatility and masculinity.
The brilliance is in the details: man-sized grips for implements,
brushes, and other grooming tools, stainless steel construction for
strength and durability, and an Xtreme Grip™ for maximum comfort and
control. Now with ACE every guy can get serious about his looks.
Welcome to the new face of ACE
Designed with the modern, evolved man in mind, ACE has six different
platforms of new products:
• ACE Tweezers are designed to make maintaining his appearance easier
than ever. Specifically made with men in mind, the Precision Tweezer,
Dual Action Tweezer and 3-in-1 Splinter Tweezer are sure to keep him
looking sharp. (SRP $6.99-$7.99)
• ACE Nail Care category features Toenail Clippers & Fingernail
Clippers, both engineered with Power Cut levers and clippings catchers.
It also includes a Nail File Pick and Nail brush to clean, scrub, and
shape the manliest of nails. (SRP $6.99 - $12.99)
• ACE Hair Tools include the ComfortFlex™ Pocket Comb, ComfortFlex™
Comb, ComfortFlex™ Brush, ComfortFlex™ Vent Brush and Dandruff-Control
Brush that combines comfort and innovation to make daily grooming
effortless. (SRP $3.99 - $7.99)
• ACE Trimming Tools feature cutting edge technology to make every man’s
life easier, includes a Dual Action Trimmer, Safety Scissors, Detail
Facial Scissors and a Facial Grooming Kit to effectively and safely
groom facial, nose and ear hair. (SRP $10.99 - $21.99)
• ACE Travel Gear & Kits combine both style and convenience. These ACE
travel sets include an Excursion Bag, a Power Grooming Kit and Essential
Grooming Kit that no man should go without. Compact, compartmentalized,
and durable, these travel cases and kits let you hit the road in style
or give a gift that is sure-to-get-used. (SRP $15.99 - $31.99)
• ACE Shave Gear is a necessity for any guy’s bathroom. The ACE Fogless
Shower Mirror is backed by a patented water reservoir that keeps the
mirror fog-free. With the razor holder and fog-proof mirror in one, it
provides a crystal-clear reflection and nick-free shave every morning.
This mirror also includes two heavy-duty suction cups, a
height-adjustable base for multiple users and a flexible razor holder
for different razor sizes. (SRP $15.99)
ACE products are available nationwide at leading food, drug and mass
About ACE Products, Inc. ®
ACE® is a part of Newell Rubbermaid’s portfolio of personal care brands,
which includes Goody® and i|m™. Born in 1851, ACE launched the world’s
first hard rubber comb. Now, 156 years later, ACE is introducing
grooming tools specifically engineered for men. The innovative offering
includes man-sized implements, ultra-sharp cutting blades, heavy-gauge
stainless steel construction, Xtreme Grip™ and ComfortFlex™ technology.
The ACE line of products delivers quality, durability and performance
for men’s grooming needs. ACE is headquartered in Atlanta, Georgia. For
more information, visit www.ACEforMEN.com.